A fall beauty ad where Iranian saffron meets Chinese goji 🌙
I didn't start with a product. I started with two ingredients from two cultures, and built a whole brand from them: four concepts, down to one ad.
Made end to end with Arti in Lovart 2.0.
It started with one image.
A skull.
I couldn't stop looking at it. It felt like it was alive and dying at the same time.
So I kept going.
Each version felt like the same soul dying in a new color.
Then I thought… what if it actually moved?
So I took my Firefly images and...