Luka Karlic

Eterna Vision.

A brand built around permanence.

Visual identity for a studio that thinks in decades, not trends.

Logo. Type. Color system.

Full presentation.

Brand Strategy Document for Eterna Vision

Strategy before design isn't a nice-to-have. It's the difference between guessing and knowing. Working through the Eterna Vision brand strategy doc is a reminder of why I put every client through this process first. You come out the other side with a clear direction, specific...

Some projects click. Eterna Vision was one of them.

We started with a full brand identity, logo, visual language, typography, color system and the whole foundation. The kind of work that, when done right, makes everything that comes after feel inevitable and it did.

From there, we...