Led influencer curation and campaign storytelling for Movida Car Rental at Rock in Rio, managing content strategy, execution, and delivery across creator partnerships.
Led the marketing strategy for Sephora's Halloween campaign in São Paulo, managing influencer curation, content creation, PR, and strategic media mailing.
Managed the launch of M·A·C Stack Mascara in São Paulo, leading influencer curation, content delivery, press kit distribution, and on-site event management.