Lucete AI Lab
Brand Strategy, AI Films & Creative Direction
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Have a mascot ready for a holiday launch, but no film brief yet?
Choose one moment your customer should remember:
• Gifting: the character discovers one gift box.
• Hospitality: the character welcomes a guest into one setting.
• A product launch: the character reacts to one...
contra.com
AI Mascot & Character Video | 15–20 Second Brand Film by Lucete AI Lab
Read more about AI Mascot & Character Video | 15–20 Second Brand Film by Lucete AI Lab on Contra.
From character film to service ad: two opening hooks, one clear offer.
I re-edited my original DALKOM beach episode into an 18-second Lucete AI Lab service ad. Version A opens with “Your mascot. Its next adventure.” Version B opens with “One character. A whole brand world.” The...
Before you add AI to a business website, write down where human review belongs.
A useful brief answers four questions:
• What information does the customer provide?
• What rules stay fixed for every request?
• What should a usable result contain?
• What needs a person’s approval...
contra.com
Brand Strategy, Website Messaging & AI Workflow Brief by Lucete AI Lab
Read more about Brand Strategy, Website Messaging & AI Workflow Brief by Lucete AI Lab on Contra.
Brand strategy before website development: decide what the site needs to say.
A homepage for individual bookings needs a different offer, proof and call to action from one selling company workshops. A design brief becomes useful once those choices are clear.
Lucete AI Lab now...
contra.com
Brand Strategy, Website Messaging & AI Workflow Brief by Lucete AI Lab
Read more about Brand Strategy, Website Messaging & AI Workflow Brief by Lucete AI Lab on Contra.