Luca Rapisarda
Brand & Web Designer making you look as good as you are
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🟢 Visual identity & Framer website for a real estate management firm with 30 years of history.
A brand built around one idea: peace of mind.
Deep teal, serif warmth, and a negative-space symbol that rewards a second look. Modern enough to signal innovation, grounded enough to say we've been here all along.
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🟠Lorenzo Gozzi -- Brand Strategy & Framer Website for a Drone Videomaker //
Lorenzo is a certified drone pilot and videomaker who captures real estate, wineries, historical sites, and more from above. He needed a digital home that matched the cinematic quality of his work -- a place to showcase his portfolio, present a clear service offering, and convert visitors into clients.
The project started with strategy: positioning workshops, a creative direction questionnaire with visual references, and collaborative sessions to define Lorenzo's brand voice and tone. Together, we mapped out the site structure and defined the content and purpose of each section -- what belongs above the fold, how services should be presented, where social proof goes, and how the page should flow toward a call to action.
With that foundation in place, I designed and built the site in Framer, starting from the homepage and collecting feedback before developing the remaining sections. The design leans heavily on video -- including a full-bleed hero -- to let Lorenzo's work speak immediately.
Finally, I handled technical SEO, domain setup, Google Analytics, cookie compliance, and all integrations.
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