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Another concept made for Gran Monteiro Specialty Coffee - Arara.
Representing the rich sensory profile of the coffee through this format was something I personally loved, and the client thoroughly enjoyed.
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A different concept we made was a series of realistic studio shots with the products, together with the elements of the coffee's sensory profile. I'll post one at a time since we can't post more than four images at once here.
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Gran Monteiro "Origens" - Visual concepts for a specialty coffee brand (Part 2)
Following up on my first post's project, here are some other concepts for other varieties of the product lineup. I'll be posting other formats next!
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Gran Monteiro Origens - Visual concepts for a specialty coffee brand
These are some of the visual concepts I've made for a Brazilian specialty coffee brand called Gran Monteiro in the release of its product lineup "Origens". Each variety of coffee has a unique sensory profile, that was illustrated through a surreal vertical composition. The initial concept was made with AI, then refined with image editing tools and reframed in multiple scenarios in Figma.
I'll show more about this project and this brand in future posts!
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