A four-week plan built around one event, with an owner and a goal for each week. Marketing is not one size fits all. This plan starts with where the audience already is: industry events, the partner network, and LinkedIn. Then it talks about their problem consistently before offering the solution. Independent portfolio sample; Ridgeline Cloud Partners is fictional.
1
9
An invitation to an executive dinner, written as a personal note from the CEO. Small executive dinners are one of the most effective ways to get in front of senior technology leaders, but only if the invitation reads like it came from a peer. Notes cover the audience, the subject line, and the follow-up plan. Independent portfolio sample; all names are fictional.
0
9
Three posts from one company page: a thought leadership post promoting a blog, an executive dinner recap, and a new-hire spotlight. My rule for company content is simple: the most interesting thing goes first, and every post ends with something specific, not a filler line. Independent portfolio sample; all names are fictional.
0
10
Service page copy for a fictional cloud and AI consulting firm. I start where the buyer already is: AI pilots that never reach production. Then I show what the offer is, what they get, and how little time it takes. Independent portfolio sample; Ridgeline Cloud Partners is fictional.
0
13