A three-piece branded flyer series designed for Trendee Crafts to communicate important business policies in a clear, professional, and visually consistent format.
The original materials contained detailed information that made them difficult to skim. My approach focused on simplifying the copy, improving information hierarchy, and creating layouts that customers could understand at a glance without losing the brand’s voice.
Each flyer was designed with its specific message in mind, using considered typography, spacing, and visual structure rather than forcing every policy into an identical template.
The result is a coordinated collection of customer-facing graphics covering business policies, privacy information, and payment terms, designed for easy sharing on social media.
Creative focus: Information design, social media graphics, editorial layout, content simplification, and branded business communication.
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AFTERHOURS | Music Festival Poster Concept
An experimental event poster concept combining oversized typography, high-contrast photography, and a bold orange-and-black palette.
Inspired by contemporary music culture and editorial poster design, the composition uses dramatic scale, unconventional type arrangements, and layered visual elements to capture the energy of a live performance.
The result is an expressive promotional graphic designed to command attention across digital and print applications.
Creative focus: Event advertising, experimental typography, poster design, and creative direction.
Independent concept project.
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LUMORA | Luxury Skincare Advertising Concept
A beauty advertising concept exploring understated luxury through warm neutrals, elegant typography, and carefully composed product imagery.
The campaign brings together soft lighting, refined layouts, and a restrained colour palette to create a premium visual experience. Each element was selected to keep the product at the centre while establishing a distinctive, sophisticated aesthetic.
Creative focus: Product advertising, editorial layout, typography, and beauty campaign design.
Independent concept project.
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Yellow Door Hotels | Hospitality Advertising Concept
A hospitality advertising concept designed to communicate warmth, comfort, and the experience of staying at Yellow Door Hotels.
The design uses inviting interior photography, considered typography, and a warm colour palette to create a polished promotional visual. Rather than overcrowding the composition with information, the layout allows the imagery and messaging to establish the atmosphere.
Creative focus: Hospitality advertising, promotional graphic design, visual hierarchy, and editorial layout.
Independent concept project; not an official hotel commission.
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