Managed the creative direction of the visuals for the launch of this collection, as well as the content flow and copywriting for social media.

Curious about lab grown diamonds and what they are? If you’re wondering why these cultured stones are called sustainable diamonds and whether or not you should…

A blog article focusing on the importance of cut when purchasing diamonds. This article was written to help build up the brand's SEO.

This was my submission for a job application as a Digital Marketing Executive for a luxury jewellery brand in Singapore.

One of the monthly reels that I edited for an all-ladies salon in Singapore. Reached 3,000 accounts organically (as of Aug '23) and garnered new clientele.