Lily Burke
Writer & brand creative crafting meaningful narratives
Ready for work
Lily is ready for their next project!
Another piece I contributed to was for Romeing Firenze, a magazine known for its guides for visitors looking to experience Florence like a local. For this article, I helped research and write a curated guide featuring 17 popular summer nightlife spots in Florence, from lively bars to late-night hangouts for travelers looking to explore the city after dark.
My role:
- Contributed research and editorial writing
- Helped curate and describe 17 popular locations
- Ensured clarity, accuracy, and local relevance for an international audience
This project is a fun example of my travel editorial work, combining recommendations, cultural context, and an insider tone to bring Florence’s nightlife scene to life! 🍝🍷
https://www.romeing.it/florence/summer-nightlife-in-florence/
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Another piece I wrote for StudyFinds covers the top 5 most sustainable cities in the US, highlighting the communities making real progress toward a cleaner, greener future. I researched 5 cities and cross-checked multiple trusted sources to keep the info accurate and easy to digest. These pieces are my favorite to write because they mix meaningful insight with inspiring storytelling, making sustainability feel accessible rather than overwhelming.
My role:
- Researched 5 U.S. cities leading in sustainability
- Pulled insights from multiple reputable sources for each city
- Showed how sustainability goes beyond a buzzword and shapes everyday city life.
If you care about greener living, urban wellness, or just want to daydream about thriving cities, this one’s for you. 🏙️💚
https://studyfinds.org/most-sustainable-cities/
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I recently wrote this piece for StudyFinds, focusing on the best clean + vegan skincare brands — such a fun mix of research and beauty writing. 💅✨
For this piece, I researched five standout brands and pulled insights from a mix of expert and consumer sources to make sure everything was accurate and genuinely aligned with clean, vegan standards. I love writing pieces like this because they blend my favorite things: beauty, sustainability, and making info easy for people to understand!:
What I worked on:
- Deep-dive research on each brand’s ingredients + ethics
- Choosing 5 brands worth spotlighting
- Pulling insights from several expert/consumer sources
If you’re into conscious beauty or just love discovering new skincare, this was such a fun project to work on. 🌿💚
https://studyfinds.org/best-vegan-skincare-brands/
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For this project, I led a full refresh of an Insurance Group’s brand identity and redesigned key website pages to create a cleaner, more modern, and more cohesive digital presence.
This landing page is one example of the updated design direction — featuring simplified navigation and new visual assets that better reflect the company’s position as a leader in commercial insurance.
My work included:
- Updating the brand’s overall visual identity
- Redesigning landing pages and site graphics
- Creating and managing branded email campaigns and engagement strategies
- Ensuring consistency across all web and marketing touchpoints
This project showcases my ability to blend brand storytelling, visual design, and user-focused web updates to elevate a company’s online presence.
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