Lewis Steadman
Framer Designer & Creative Director for Ambitious Brands
Which do you prefer? My latest e-commerce template on @framer.
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Taylored Barbering: Brand Identity & Digital Experience
A complete brand identity created for Taylored Barbering, a modern barbering studio built around precision, personality and a more considered approach to the traditional barbershop.
The identity combines a bold, contemporary wordmark with a distinctive handwritten signature, creating a balance between professionalism and personality. A sharp black-and-white foundation is paired with an electric lime accent, giving the brand a recognisable visual edge across digital and physical touchpoints.
From the brand guidelines and printed appointment cards to the shop signage and website, the identity was designed as a complete system, not simply a logo.
Brand identity · Art direction · Print · Digital · Web design · Brand guidelines
Designed by Fabricatr. ✦
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New concept — howfit
A new identity concept for howfit — a modern fitness brand built around movement, discipline and feeling good.
The idea was to strip fitness branding back. No aggressive typography. No clichés. No shouting.
Instead, a softer visual identity built around contrast, motion and restraint — giving the brand a more editorial, premium feel.
From the custom wordmark to the abstract visual language, every element is designed to feel considered rather than conventional.
howfit. est. 2026.
A concept I’d love to see brought to life. 🖤
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Would love some honest feedback on this direction 👀
I’ve been working on a sharper brand and website direction for Pantha — built around bold contrast, clearer messaging and a digital experience that feels more like a platform than a standard agency site.
The aim was to make it feel confident, strategic and slightly unexpected without becoming too “design for design’s sake”.
What lands for you?
And more importantly: what would you change?
Brutal honesty welcome.
#BrandDesign #WebDesign #CreativeDirection #Framer
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