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Brand direction for oocyt Fertiity Frontiers, a fertility support brand built around the idea that care during the fertility journey should feel clearer, calmer, and more human.
Design Twitter is a paradox.
On a good day, it feels like a global studio. You see generous tear-downs, thoughtful portfolio feedback, people openly sharing how they think, not just what they ship. You feel less alone. You feel seen.
Scroll a little longer and it turns: Hustle...
I recently got about to changing my personal logo, mostly because I wanted something to reflected my personality. When I was done, a fellow designer reached out to me, saying it'd look great if it was a fashion brand.
So I let my curiousity get the better of me and after many...
