Leandro Freitas
Motion Designer creating video ads & social media content.
New to Contra
Leandro is building their profile!
Trul Hospitality’s new identity was designed to mark a clear evolution in the company’s positioning.
As the business expanded beyond traditional hotel operations into a more strategic and performance-driven role, the brand needed to reflect structure, clarity, and scalability. The goal was to move away from conventional hospitality visuals and build a more contemporary, corporate presence aligned with a modern service platform.
The visual system is built on a strong and minimal foundation. A bold black and white palette establishes authority and consistency, while the orange accent introduces energy and direction, reinforcing the brand’s focus on action and results.
At the center of the identity is a structured monogram that combines the initials of Trul Hospitality. The symbol was designed to be simple, recognizable, and highly adaptable across different touchpoints. Its geometric construction reflects organization, control, and operational intelligence — key aspects of the company’s role in managing and optimizing hospitality assets.
The typography complements this approach with a clean and contemporary style, ensuring clarity and flexibility in both digital and physical applications.
The result is a brand that feels solid, modern, and scalable. One that positions Trul Hospitality not just as an operator, but as a strategic partner focused on performance and long-term growth.
0
25
In a landscape where production scale often defines perception, this project explored a different approach: rethinking how campaigns are made.
For this phase of the Hidratz campaign, two films were created entirely using artificial intelligence. From character generation to voice, performance, and visual composition, every element was built through AI-driven tools, redefining what production can look like today.
Rather than treating AI as a shortcut, the process was used as a creative layer. It allowed for faster iteration, visual experimentation, and precise control over tone and narrative, resulting in pieces that feel intentional, crafted, and aligned with the brand’s energy.
The films focus on translating the product’s core benefit into engaging, dynamic storytelling. Characters, rhythm, and visual language were designed to communicate hydration and vitality in a way that feels immediate and contemporary.
This approach reflects a broader shift already happening in the industry, where brands increasingly combine technology and storytelling to create more agile and scalable campaigns.
What makes this project stand out is not just the use of AI, but how it was applied. With minimal production resources, it was possible to deliver films with strong visual identity, narrative clarity, and campaign-level impact.
It’s a demonstration that today, creative direction and execution matter more than production scale.
Because powerful ideas don’t depend on budget.
They depend on how far you’re willing to push the process.
0
26
Clicked. Arrived.
Copra has always been a brand people want. The challenge was never the product, it was access. Vegans struggling to find variety, celiacs unsure about what’s safe to consume, and small business owners dealing with inconsistent supply. The pattern was clear. People were looking, but it wasn’t easy to buy.
That insight became the starting point for the e-commerce launch campaign. Instead of leading with the brand, we led with real-life frustration. Everyday situations that the audience instantly recognizes and relates to.
The solution comes in a simple and direct way: Clicked. Arrived.
More than a tagline, it’s a promise of experience.
Visually, the campaign translates this idea into a clean and intuitive language, placing the digital experience at the center, with products appearing as an immediate response. Everything reinforces speed, simplicity, and accessibility.
And the most interesting part is that it didn’t require a big budget. With a lean production and a strong idea, the campaign achieved high impact and strong results, proving that when the insight is right, performance follows.
Because in the end, it wasn’t just about selling more.
It was about making it easier.
12
100
In a category where every brand talks about hydration, the idea was simple: show it happening.
The campaign turns the product’s core benefit, electrolyte replenishment, into something visible, fast, and memorable. That’s how “The Electrolyst” was created, a character that doesn’t just represent electrolytes, but behaves like one. Agile, efficient, and always in motion.
The visual language is built around electricity as a system. Light trails, glow, sparks, and movement translate performance and speed of absorption, while the character becomes the central figure that drives the narrative.
The result is a campaign that communicates instantly, without relying on explanation. The benefit becomes the image.
More than a single execution, the project establishes a scalable brand asset, designed to unfold across different formats, stories, and touchpoints.
One of the most interesting aspects of the project is how it was built. With a minimal budget and a smart use of creative tools, it was possible to achieve a level of craft, consistency, and impact usually associated with much larger productions.
In the end, it’s not about how much you spend. It’s about how well the idea comes to life.
10
90