Laura McIlvain
Fractional Growth Lead | Wellness & Creator Brands
New to Contra
Laura is ready for their next project!
Co-founded and developed a city-wide sustainability initiative in Morocco converting plastic waste into energy using advanced pyrolysis technology. Built cross-sector partnerships with municipal stakeholders, technology providers and community organizations. Conducted international partner sourcing across Bosnia and Senegal to evaluate scalability and operational models.
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Recruited into a venture-stage solar financing startup to design and launch a national verified lead program from concept to profitable operation. Built partnerships with solar installers and marketing partners nationwide, developed internal sales systems and operational infrastructure. Program contributed to 87% of new contract sales with a 97% partner renewal rate.
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Managed marketing strategy for the SmartAC Demand Response Program — a statewide energy initiative designed to reduce peak electricity demand across California. Oversaw a $20M marketing budget across email, direct mail, telemarketing and field outreach campaigns. Achieved 107% of program acquisition targets.
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Founded and operated an international wellness brand delivering retreats, workshops and movement education across Europe, Africa, the Americas and Asia over 11 years. Built a global network of venue partners, wellness educators and health practitioners through relationship-driven outreach. Designed and delivered immersive programs integrating yoga, breathwork, functional nutrition and community experience.
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