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Managed marketing strategy for the SmartAC Demand Response Program — a statewide energy initiative designed to reduce peak electricity demand across California. Oversaw a $20M marketing budget across email, direct mail, telemarketing and field outreach campaigns. Achieved 107% of program acquisition targets.
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Connect with clients, get discovered, and run your business 100% commission-free
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So this second work flow was better. Still messy but less of a mess than my first one lol. My goal for this flow was to lend on the book industry trends of having really engaging online promotional content.
I ended up creating a book trailer (which was honestly phenomenal), a mini interactive game, and 3D landscape play ground based off would be settings in the book.
Of course created a branded tote bag that could be sold online. And you could use this exact work flow for clothes, bookmarks, water bottles and other tried and true physical products. Seashells in a bottle is an option.
If I hadn't burned through credits, I would have tried creating engaging ad interactive meta and mobile ads, along with creating email campaigns that integrated all that would be created for the campaign.
Amazing! 😍
Optivolt AI — Energy Management SaaS Landing Page
Enterprise energy platforms are notoriously hard to communicate with. Decision-makers land on a product page and immediately face a wall of technical jargon, kWh metrics, carbon calculations, and infrastructure specs with no clear sense of what the platform actually does or whether it's built for them.
The Solution:
We designed Optivolt AI, a full B2B SaaS landing page that makes a technically complex energy platform feel immediately clear and trustworthy. A blue-dominant palette with real sky photography anchors the sustainability narrative, while a stats-row dashboard card in the hero surfaces $3,240 saved, 2.4 tons of CO₂ reduced, and 87% efficiency before the user scrolls once.
What we focused on:
⌙ Hero Clarity: Dual CTA "Get a Demo" and "View Dashboard" serve two distinct user intents without friction
⌙ Dashboard-in-Hero: Real operational metrics embedded in the hero make the product tangible instantly
⌙ Solution Card Grid: Four capabilities Analytics, AI Optimization, Infrastructure Mapping, and Forecasting separated cleanly without requiring deep reading
⌙ Use-Case Differentiation: Commercial Buildings vs. Retail & Campus Networks shown as distinct cards with photography
⌙ Performance Trust: 32% average cost reduction, ±5% forecast accuracy, 24/7 AI monitoring displayed as bold stat metrics
Tools: Figma, Jitter
Led the full rebranding of SquadEasy from a generic team engagement platform to a focused B2B SaaS product. The trigger was a reverse funnel analysis that proved conversion was the bottleneck, not traffic. I ran the numbers, made the case to founders and investors, and owned the execution.
Result: x3 MQLs and improved conversion rate at every funnel stage. The rebrand changed how the market perceived the product and gave the sales team a sharper story to tell.
This is the work I do upstream of campaigns: clarifying what the product is, who it is for, and why it matters.
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