Lalit Leo's Work | ContraWork by Lalit LeoLalit Leo
Brand Strategist & Brand Identity Designer
Created a bold, digital-first identity for XEMVO, built around a custom X symbol and a high-contrast green palette. The visual system keeps the brand simple and recognizable across apps, digital products, campaigns, and everyday brand touchpoints. Built a modern brand identity for Finqara, a fintech brand focused on making money management feel simpler and more approachable. The identity uses a custom geometric mark, bold purple palette, and clean typography to create a strong, recognizable look across digital and physical touchpoints. Created a warm, modern identity for XCUP, a coffee brand built around everyday coffee culture. The custom X-inspired mark, earthy palette, and clean typography give the brand a distinct look that works naturally across cups, packaging, and merchandise. Built a bold, performance-driven brand identity for Cars & More, centered around a custom C+M monogram. The system was designed to feel fast, premium, and instantly recognizable across digital, print, merchandise, and automotive applications.