Laleh Shokrabian
Dentist & Brand Storyteller — stories that make people feel
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What if every Persian flavor had a shape?
Inspired by the homemade tradition of Persian sharbat, this speculative product design concept explores how familiar tastes can be reimagined as colorful, dissolvable pieces. Each piece is designed to be recognized by its flavor, color, and shape—even before the first sip.
The base of all pieces is powdered sugar or powdered nabat (traditional Iranian crystallized sugar). Natural ingredients—saffron, dried rose petals, sour cherry extract, dried mint, dried malva, orange, lemon, cardamom—are added to create six distinct flavors.
From Lemon & Mint 🌿 to the magical color-changing experience of Malva, Rose & Cardamom 💜→💗, Persian Refresh is a love letter to Iranian hospitality—transformed into a contemporary, portable format.
This is a speculative product innovation concept, not a commercial campaign. It explores the intersection of cultural heritage, food design, and brand storytelling.
Concept, Design & Storytelling by Laleh Sh
lalehsh1362@gmail.com (mailto:lalehsh1362@gmail.com)
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Project Title: The Farm's Plush Toy — A Brand Story for Dove
Project Description:
An original, unsolicited brand concept for Dove.
A humorous Before & After campaign featuring an ordinary calf who, after one wash with Dove shampoo and conditioner, transforms into the farm's fluffiest, most adorable plush toy.
Because even ordinary becomes adorable—with a little help from Dove.
Concept & Script by Laleh Sh
lalehsh1362@gmail.com (mailto:lalehsh1362@gmail.com)
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:Luna — Kitchen Companion
Luna is a tiny kitchen spirit who appears when someone cooks alone. She doesn't cook for you—she cooks with you. Patient, warm, and a little playful, she knows that food tastes better when shared.
Luna can suggest ingredient swaps, share recipes from around the world, and tell the story behind every dish. Her mission is simple: no one should stir a pot in silence.
This project includes Luna's core identity: the mascot, a custom wordmark logo, and a main poster. All visuals were created in Recraft Studio during the challenge window.
Note: Due to a promo code issue, I only had 60 credits instead of 4,000. Despite this, the core concept and identity remain fully realized.
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A pop-up experience concept where anyone can try on a Tissot, take a Polaroid, and leave with a memory — no purchase needed.
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An emotional brand concept exploring what it means to pause — and why Netflix understands that need better than anyone.
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A brand story about K-culture, friendship, and the quiet power of a familiar taste — before you ever land in Seoul.
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An unsolicited brand story for Nike — about real bodies, real love, and the quiet courage it takes to see yourself differently.
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