Lakshmi Devi - Product Strategist | Contra
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Lakshmi Devi
Trust-Centered UX Specialist auditing apps & websites
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Hyderabad, India
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Hyderabad, India
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Documenting common first-session trust patterns I’ve observed across multiple UX audits. This breakdown shows how early commitment, effort, and emotional sequencing quietly shape whether users feel confident — or disengage before value is felt.
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Good Inside — Trust-Centered UX Audit This is a self-initiated UX audit of Good Inside, exploring how early emotional experiences shape confidence, trust, and follow-through in parenting apps. The audit focuses on first-time parent sessions, where emotional readiness and reassurance determine whether parents feel supported, trust the guidance, or quietly disengage. Key areas explored: • Onboarding & account setup • First content experience • Emotional framing of guidance • Early trust signals that affect return This project demonstrates my ability to: • Diagnose emotional confidence gaps • Identify sequencing issues beyond content quality • Connect emotional safety to activation & retention • Design for reassurance, not pressure Full audit report available on request.
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LoveWick — Trust-Centered UX Audit This is a self-initiated UX audit of LoveWick, created to explore how early emotional experiences influence trust, pairing, and retention in couples apps. The audit focuses on first-time user sessions (Day 0–1), where emotional safety and momentum are most fragile, and where small design decisions shape whether users stay engaged, invite their partner, or quietly drop off. Key areas explored: • Onboarding & relationship setup • First home experience • Cards, Memories, Wishlists & FMNs • Emotional sequencing around pairing This project demonstrates my ability to: • Diagnose emotional trust gaps • Connect UX decisions to retention & revenue • Prioritize by impact, not UI polish • Design for confidence, not clicks Full audit report available on request.
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The first session of a dating app shapes everything — trust, intent, and whether a new user stays long enough to see value. I ran a short trust-focused audit on Bumble to understand where that first-session confidence weakens, and how small clarity + control shifts can strengthen it. Here’s a glimpse from the full audit.
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