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Good Inside — Trust-Centered UX Audit
This is a self-initiated UX audit of Good Inside, exploring how early emotional experiences shape confidence, trust, and follow-through in parenting apps.
The audit focuses on first-time parent sessions, where emotional readiness and reassurance determine whether parents feel supported, trust the guidance, or quietly disengage.
Key areas explored:
• Onboarding & account setup
• First content experience
• Emotional framing of guidance
• Early trust signals that affect return
This project demonstrates my ability to:
• Diagnose emotional confidence gaps
• Identify sequencing issues beyond content quality
• Connect emotional safety to activation & retention
• Design for reassurance, not pressure
Full audit report available on request.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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