AI Academies — High-Ticket Application Funnel
A mentorship program selling a $20k/mo AI agency curriculum needed to justify that price point to cold traffic — and a standard sales page wasn't going to do it.
I designed the funnel around positioning this as a proven operating system, not another course promising theory: the founder's credibility, an 8-week module breakdown, and real student outcomes, structured as a tight narrative arc so visitors were pre-sold on value before ever reaching the application form. Rather than a standard checkout, the funnel routes qualified leads into an application process instead — filtering for serious operators while reinforcing exclusivity, built to convert cold traffic into applicants ready to invest at a high ticket.
Tools: Framer, Figma
Timeline: 2026
Role: Solo — design, build, funnel strategy
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Marble Studio — Creative Agency Template
A concept built around a simple idea: an agency site should sound as confident as the agency it represents.
From the first line, Marble Studio leans into a bold, unapologetic tone — positioning the studio as a partner for brands that refuse to blend in. That attitude is backed with real weight: hard numbers ($256k+ raised through collaborations) and instantly recognizable client names like Starbucks, Nike, and Louis Vuitton, alongside a structured expertise section spanning Brand Identity, Web & UX Design, and Motion & Visual Art. Rather than close on another agency claim, the site ends on direct client testimonials and a clear path to book a call — bookended by the same oversized, confident wordmark treatment in the hero and footer.
Tools: Framer, Figma
Type: Self-directed design exploration
Live: marblestudio.framer.website (http://marblestudio.framer.website)
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Modern Desert Gardens — Landscaping Concept Design
A concept design built around a specific question: what does a landscaping company site look like when it's designed with the same care as the outdoor spaces it's selling?
Built around the character of Palm Springs living — warm sunset tones, cactus silhouettes, desert plantings shot at golden hour — the goal was a site that felt as considered as a high-end landscape design itself, not a generic contractor template. Since landscaping is a significant investment, the design leans on elegant serif headlines, a clear services grid (design, planting, lighting, irrigation, installation), and real client-style testimonials to build confidence before a visitor requests a quote. Every section — from the hero's "Get a Free Quote" CTA through the FAQ and newsletter signup — funnels toward the same goal: turning a homeowner browsing at night into a booked consultation the next morning.
Tools: Framer, Figma
Type: Self-directed design exploration
Live: moderndesertgardens.framer.website (http://moderndesertgardens.framer.website)
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Ferra AI — Template for AI Automation Agencies
A self-directed exploration built around a specific problem: AI automation feels abstract to non-technical buyers, so how do you make it feel concrete enough to say yes to?
Ferra opens by showing the work in motion — a live-feeling stack of integration cards (Framer Form, HubSpot, OpenAI, Slack, Calendly, Gmail) firing in sequence, turning "we build automations" into something a visitor can actually watch happen. Structure does the rest of the trust-building: a clear four-step process from strategy call to launch, six concrete service offerings, and three named use cases so different visitor types immediately see themselves in the offer. Testimonials and tiered pricing (Lite, Core, Elite) give visitors a self-serve way to gauge fit before every section funnels toward the same action: book a call.
Tools: Framer, Figma
Type: Self-directed design exploration
Live: ferra.framer.ai (http://ferra.framer.ai)
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Kael — Digital CV Template for Creative Professionals (Design Exploration)
A self-directed exploration built around a gap in most creative portfolios: they show the work, but skip the story of how someone got there.
Kael is a dark, orange-accented digital CV that gives designers one place to lay out career timeline, services, and testimonials alongside their project work — so a visitor moves from "who is this person" to "what have they done" to "what do others say" without ever losing the thread. Beyond the portfolio itself, it includes a services breakdown, an FAQ addressing common client questions, and direct links to contact and social profiles — built as a complete professional front meant to turn a visitor into an inquiry.
Tools: Framer, Figma
Type: Self-directed design exploration
Live: kael.framer.website (http://kael.framer.website)
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Gretel — Modeling Agency Template (Design Exploration)
A self-directed design exploration built around one question: what does a modeling agency site look like when it's designed to feel as premium as the brands it represents?
Gretel opens with a fashion-editorial tone — bold photography, a message centered on diversity and scale — before backing it up with credibility markers like 1,250+ photoshoots, 120+ models, and client names like Prada, Chanel, and Givenchy. The model directory is filterable by city, with each profile card surfacing exactly what a casting director needs at a glance (height, measurements), and a dedicated "Be a Model" flow turns the site into both a client-facing showcase and a talent-facing application funnel.
Tools: Framer, Figma
Type: Self-directed design exploration
Live: gretel.framer.website (http://gretel.framer.website)
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Polymathsfund — Founder Application Platform
A founder-funding organization needed an application system that felt as credible and considered as the founders they were vetting — not just a form, a full experience.
I designed and built a structured application-driven site in Framer, integrating a clear application flow alongside embedded podcast and YouTube content so applicants could understand the fund's philosophy before applying. The goal was to filter for genuine fit while making the process feel worth a serious founder's time.
Tools: Framer, Figma
Role: Solo — design, build, application flow architecture
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ROBTHEBANK — Artist Brand & Automated Booking Platform
A touring artist needed a complete brand and web presence built fast, ahead of an upcoming release cycle — and the existing site wasn't cutting it.
I designed and shipped the entire brand-and-web identity in a 48-hour sprint: visual direction, site structure, and a fully custom Framer build. Beyond the design, I built a self-serve CMS so the artist's team could update tour dates and discography without needing a developer involved, plus segmented booking flows to separate fan inquiries from serious tour/A&R requests.
Tools: Framer, Figma
Timeline: 48 hours, concept to launch
Role: Solo — brand, design, build, CMS architecture