Kunal Srivastava
Ideas, campaigns & storytelling for modern brands.
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TEN BKC
Radius Developers
Concept campaign created for the launch of TEN BKC, a premium residential project by Radius Developers in Mumbai’s Bandra Kurla Complex.
The challenge was to create a distinctive identity in an overcrowded luxury real estate market where most communication tends to look and sound the same. With a name like TEN, the opportunity was to build a strong conceptual world around the brand itself.
The solution was the idea of “A Perfect Ten.” Every headline extended that central thought, linking location, views, connectivity and lifestyle back to the language of perfection. Visually, the campaign used the form of the letter “X” as a bold graphic device to create a modern and instantly recognisable identity system across the launch communication.
As part of the concept thinking, we also explored a disruptive front-page newspaper innovation designed to dramatise the arrival of the project and create maximum visual impact.
Though the campaign remained at concept stage, it remains one of my favourite examples of idea-led real estate communication and integrated brand thinking.
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The Oberoi, Mumbai
Culinary Festival Campaigns
One of my earlier print campaigns created for The Oberoi, Mumbai.
The challenge was to promote recurring culinary festivals in a way that felt premium and culturally engaging, while avoiding the predictable visual language commonly used in food advertising. Since these were seasonal properties that changed frequently, each campaign also needed its own identity while still feeling unmistakably Oberoi.
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The Bombay Store
Original Swadeshi
Social media campaign created for The Bombay Store, one of India’s oldest heritage retail brands.
Built around the thought “Original Swadeshi”, the campaign reintroduced the brand through stories of Indian craftsmanship, heritage and cultural identity, positioning The Bombay Store not as a souvenir brand, but as an original curator of Indian craft and design long before “Made in India” became mainstream.
The communication blended nostalgia, history and contemporary cultural pride to create a more rooted and relevant digital voice for the brand.
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Raheja Vistas Premiere
K Raheja Corp
Campaign created for the launch of Raheja Vistas Premiere Towers 12 & 13 in Pune.
The communication moved away from loud luxury real-estate advertising and instead positioned the residences around privacy, calm and understated living. The writing leaned into silence, space and emotional escape, treating luxury not as excess, but as distance from noise.
Minimal visuals and restrained copy were used to create a quieter, more intimate premium tonality across the campaign.
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Avenue 54 Radius Developers
Luxury real-estate campaign created for Avenue 54, a premium residential project by Radius Developers in Mumbai.
The idea was to move beyond conventional luxury real-estate communication and build a campaign around the thought: “Residences of the First Families of Mumbai.”
Instead of selling square footage and amenities, the campaign positioned Avenue 54 as an address shaped by status, legacy and social stature, using a tone that felt aspirational, understated and culturally rooted in old-world luxury.
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