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Krystyna Zeljukina
Motion Design for SaaS Products | Explainer · Demo Videos
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A few projects I've been working on lately: SaaS explainers, product demos, launch videos.
Always happy to connect with fellow creatives 🤝
With Contra pushing more into digital products, I’m thinking of sharing one of my SaaS promo motion templates here.
Would you like to explore the structure and pacing behind a 30-sec launch video? Curious if this is something other motion designers would actually use.
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Recently wrapped up a new launch video for Rootly.
It’s about On-Call Health - an open-source tool built to make on-call pressure more visible for engineering teams.
Hopefully, fewer people will have to burn out at work, at least that’s the idea 🙂
Lately, I’ve been discussing a topic with a client about SaaS videos.
The space is big, but many videos start to look the same.
So here’s the question:
What matters more - a clear message that works for the product, or a strong visual style?
I'm curious to hear your thoughts.
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Just wrapped up a SaaS feature launch video for Powform.
The goal was simple: show what’s new in the product and how it works - clearly, quickly, and with a strong focus on the UI. No over-explaining, no abstract visuals, just clean motion that supports the product.
Always enjoy projects where clarity and product logic come first.