why do people either completely leave out design research or despise it??? it doesn't even have to be long and slow (if anything, its my favourite part 🥲). we can literally tell when you leave it out.
one single strategy insight unlocks the products entire market position 😍
ngl but strategy only starts by designing the right questions not just the right screens. This makes it 100% easier for everybody to understand what you design and what you've built, rather than having to guess or even pretend lol
Its all about designing conviction. If the investor has to work, to understand your value, the messaging has failed. So always aim, to design for effortless comprehension.
I’ve seen too many brilliant apps that completely flop because the founders can’t explain why it matters. It’s the positioning, messaging and ux that translates tech to a real user need. Pre-seed founders /startups need to clarify their narrative