I managed a Shopify store solo since July 2025. No ads - just SEO. Growth was solid: Oct (2 orders) to Feb (26 orders).
Then: zero orders for 10 days.
My boss shouted at me - almost punched me. I almost quit.
Instead, I found the real issue: a spike in “sessions by checkout page” caused by a broken Shopify Flow campaign he had set up. It was killing real conversions.
I disabled the automation. Sales are recovering.
If you’re seeing weird checkout anomalies or unexplained conversion drops, don’t assume your work is the problem. I’m offering a free consultation for anyone dealing with a similar Shopify analytics mess.