Khadija Ijaz

Same model, different outfits. That's the part AI usually gets wrong. The face drifts. The hands change. By the sixth image it can look like a different person. Keeping the model consistent is most of the work in a set like this, and it's what makes a lookbook feel like one...

Not every ad needs a person on screen. This one is animated.

With animation, a product can have its own personality, and nobody has to wonder if the person is real. Here, water ripples, bubbles rise and tea pours into a glass. The mood is calm, fresh and clean, just like the...

Animation lets a product have a personality without anyone wondering if the human is real. Here, roasted tomato sauce pours, wraps and splashes around the can, and the brand’s promise (one ingredient, done properly) lands without a single face on screen.

Which style would your brand wear better?

It's a 15-second vertical ad for a 1-carat lab-grown solitaire. The ring has to look exactly like the real one in every frame, and nothing in the hands or the movement can look AI. That's harder than it sounds. So I rebuilt the story around [a gallery scene] and let the ring be...