pro
Kendra Newley
I make complicated shit interesting.
New to Contra
Kendra is ready for their next project!
AI is not your problem.
Vague prompting is.
Corporate sludge is.
Stakeholders requesting "more thought leadership" without defining thought leadership are.
This is a premium prompt playbook for content strategists, marketers, writers, freelancers, editorial operators, and professionals who work inside corporate systems but would prefer to keep their personality intact during stakeholder review.
This is not anti-work.
This is a survival guide.
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Good ghostwriting shouldn’t sound like the ghostwriter.
I ghostwrote this AI thought-leadership piece for an insurance executive, translating their expertise into an accessible story about balancing AI adoption with the human side of the business.
Their expertise. Their voice. My keyboard.
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Insurance is boring. Alien abduction insurance is considerably less so.
I created this piece as part of a Stranger Things… About Insurance series, using weird-but-real policies to make insurance content entertaining while naturally connecting the story back to actual products and coverage.
The idea: get their attention first. Sell second.
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Taxes aren’t exactly known for their entertainment value.
I wrote this TurboTax newsroom piece around its Super Bowl LX campaign featuring Adrien Brody, turning a major brand moment into a quick, entertaining story without losing the product message.
Timely and culturally relevant—not a press release wearing a football jersey.
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