Kayla Patrick
Virtual Assistant | CRM & Business Operations Engineer
New to Contra
Kayla is ready for their next project!
Full Website Redesign for Local Service Business
Redesigned and rebuilt the entire website for Leaky's Plumbing, a local service business, to create a cleaner, more modern experience.
The new site focuses on:
✅ Clear Service Information: Easy for customers to find what they need.
✅ Simple Navigation: A user-friendly structure for both residential and commercial clients.
✅ Strong Calls-to-Action: Making it easy to request help or get an estimate.
My goal is always to build systems that are not just beautiful, but also functional and drive business growth.
Services Provided:
Web Design & Development
User Experience (UX) Design
Operational Process Analysis
Tools Used:
WordPress
Elementor
Pressable
Looking for a no-code web design and systems expert for your next project? Let's connect!
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Marketing Website & Lead Generation System (GoHighLevel)
Designed and built a marketing website for NexWave Marketing using GoHighLevel to showcase services and drive lead generation. The site highlights offerings like SEO, PPC, social media marketing, and analytics while guiding visitors through a clear conversion path.
The layout includes service sections, strategic messaging, and strong calls-to-action to encourage inquiries. The site is mobile-responsive and integrated within GoHighLevel to support lead capture and future marketing automation.
Key Features
• GoHighLevel website and funnel builder
• Service-focused page structure
• Conversion-driven calls-to-action
• Mobile-responsive design
• Lead capture optimization
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CRM Lead Routing & Opportunity Automation
Built an automated CRM workflow that routes incoming leads based on their selected industry interest (Branding, Ad Buying, Business Operations, etc.). The system checks for existing opportunities, updates records when found, assigns the appropriate team member, and automatically adds ownership to maintain accurate pipeline tracking.
Automation Highlights
• Conditional lead routing by industry
• Automated opportunity lookup & record updates
• Dynamic team assignment
• Opportunity ownership automation
• Duplicate opportunity prevention
This workflow eliminates manual lead distribution and ensures opportunities are consistently tracked and assigned within the CRM pipeline.
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Automated CRM workflow that checks contact response status and continues a drip sequence if the lead remains inactive. The system sends follow-up emails and SMS messages while automatically removing contacts who respond, ensuring efficient and organized lead follow-up without manual intervention.
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I redesigned the website for a home services company that provides plumbing, heating, and HVAC solutions. The goal of the project was to improve the overall structure, user experience, and clarity of the services offered so customers could easily understand what the company provides and quickly find the information they need.
The redesign focused on organizing service pages, simplifying navigation, and improving the layout so visitors could easily explore plumbing and HVAC services or request support. I also helped structure the content to better highlight the company’s services, improve readability, and create a more professional online presence.
The updated website now provides a clearer customer journey, making it easier for homeowners to learn about services and contact the company for repairs or installations.
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