Karla Puerto
Brand Designer • Websites • Content Creation
This cinematic recap was created for Oriana Torres, capturing one of her signature wellness beach events.
The experience combined a sound bath by the ocean with a group workout, creating a calm and welcoming atmosphere that brought together a strong community of women. With everything happening in Venezuela at the time, the event naturally became a space for connection, support, and shared experiences—making the story behind the event just as important as the activities themselves.
My goal was to create a film that didn’t just document the event, but preserved its emotion and encouraged others to become part of the next one.
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Email campaigns shouldn’t exist in isolation—they should support a larger customer journey.
This newsletter was created as one touchpoint within an automated email flow, helping educate prospects, reinforce the brand’s positioning, and gradually build trust instead of focusing on a single conversion.
Designed in Illustrator and developed in Flodesk every section was built to maintain brand consistency while moving the customer one step closer to taking action.
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Email Marketing Campaign | Smart Film Company
Designed and developed an educational email campaign for a smart film company focused on building trust while showcasing the product’s benefits and real-world applications.
The email was created to educate potential customers, highlight installation quality, and encourage quote requests through a clean, mobile-friendly design that aligned with the brand’s identity.
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Luxury Father’s Day Campaign for Mr. Alex Jewelers
A curated selection of creative assets developed for a Father’s Day campaign promoting the brand’s luxury watch collection.
The project included social media advertisements, email marketing design, and multiple asset adaptations across Instagram Feed, Stories, and web banner formats. The creative direction focused on timeless elegance, emotional storytelling, and premium visual presentation while maintaining consistency across every customer touchpoint.
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