Karla Casado
Senior Marketing & Brand Strategy Consultant | PowerPoint |
New to Contra
Karla is ready for their next project!
I developed an end-to-end customer journey and retail activation concept for a premium fragrance launch, designed to transform a traditional product presentation into a more engaging in-store experience.
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Portfolio concept: AUREA — Luxury Fragrance Launch Strategy
AUREA is an emerging premium fragrance brand preparing to launch its first women’s fragrance, AUREA SOL, across the U.S. and selected Latin American markets. The challenge is to build awareness, establish a premium positioning, generate trial, and create a scalable retail launch strategy.
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Created a comprehensive Marketing Strategy Playbook that transformed business objectives and market insights into a clear, actionable roadmap. I developed the strategic framework, identified key opportunities and priorities, defined target audiences and activation strategies, and built the go-to-market approach. The playbook connected consumer and market insights with execution, including communication strategy, activation ideas, content planning, and performance measurement. I also structured the information into a compelling, executive-ready visual story designed to guide decision-making and implementation.
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Developed a clear and cohesive brand identity framework, translating the brand’s strategic direction into a professional visual presentation.
My work included defining and organizing the brand’s vision, mission, target audience, and key positioning elements, while creating a clean and consistent visual system aligned with the brand’s personality.
I focused on combining brand strategy and presentation design to ensure the final materials were not only visually engaging, but also clear, structured, and ready to communicate the brand effectively to internal teams, clients, and stakeholders.
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