Luxury Fragrance Launch Strategy for AUREA SOLLuxury Fragrance Launch Strategy for AUREA SOL
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Portfolio concept: AUREA — Luxury Fragrance Launch Strategy
AUREA is an emerging premium fragrance brand preparing to launch its first women’s fragrance, AUREA SOL, across the U.S. and selected Latin American markets. The challenge is to build awareness, establish a premium positioning, generate trial, and create a scalable retail launch strategy.
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