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Project Type: Infographic Design | Educational Resource | Brand Communication
Project Overview
Designed a branded educational one-pager for Optimal Performance (OP) to introduce its Striving for 100 daily wellness framework.
The objective was to simplify five essential health behaviors—exercise, sleep, stress management, nutrition, and substance management—into an engaging, easy-to-follow visual guide that encourages consistency and healthier daily habits.
Design Approach
Bold, motivational typography that reinforces the importance of discipline, consistency, and personal growth.
Cinematic mountain imagery symbolizing resilience, progress, and peak performance.
Premium black-and-gold color palette aligned with OP's established brand identity.
Structured infographic layout featuring five numbered wellness pillars, minimalist icons, and actionable recommendations.
Visual scoring system that illustrates how five daily behaviors contribute 20 points each toward a total of 100.
The Result
A visually compelling educational resource that transforms a wellness framework into a clear, actionable daily system. The design strengthens brand recognition while making healthy habits easier to understand, track, and incorporate into everyday life.
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Project Type: Branded One-Pager | Infographic Design | Visual Communication
Project Overview
Designed a branded, one-page resource for Optimal Performance (OP) to introduce athletes to a structured approach to improving mental wellbeing and athletic performance through the OP App.
The objective was to transform a six-step coaching protocol into an engaging, easy-to-follow visual guide that communicates actionable recommendations while reinforcing the brand's commitment to maximizing performance and wellbeing.
Design Approach
The design combines a modern, athletic aesthetic with a clean, structured editorial layout. Key elements include:
Bold typography: Strong, condensed headlines paired with clean sans-serif body text create a clear visual hierarchy and emphasize key messages.
Brand-aligned color palette: Deep navy, warm gold, and soft cream tones establish a premium, professional appearance while maintaining readability.
Purposeful imagery: Cinematic sports photography and mountain landscapes reinforce themes of discipline, resilience, personal growth, and peak performance.
Visual storytelling: Six numbered action steps, custom-style icons, and organized content sections make the information accessible and easy to navigate.
Balanced composition: Strategic use of spacing, dividers, contrasting backgrounds, and visual groupings guides readers naturally through the content.
The Result
A cohesive, visually engaging educational asset that simplifies a detailed coaching framework into practical steps. The final design serves as both a resource for athletes and a branded communication tool that strengthens Optimal Performance's visual identity.
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Project Type: Landing Page Design | Lead Generation Funnel | Digital Marketing
Project Overview
Designed and developed a conversion-focused landing page and lead-generation funnel for Optimal Performance (OP) to promote its complimentary Work-Life Balance Guide.
The goal was to create an engaging digital experience that communicates the resource's value, builds credibility, and encourages visitors to download the guide.
Design Approach
Bold, benefit-driven messaging that highlights work-life balance, stress management, and personal wellbeing.
Modern, brand-aligned visuals reflecting OP's professional, performance-focused identity.
Clean, structured layout with clear typography, purposeful imagery, and intuitive navigation.
Strategic calls to action that guide visitors toward downloading the free resource.
Integrated lead-generation funnel designed to capture prospective leads and support future engagement.
The Result
A visually cohesive, conversion-focused landing page that transforms an educational resource into a strategic marketing asset, supporting audience growth, lead generation, and brand awareness.
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Project Type: Business Coaching & Personal Development Website| Kajabi Website Build | Coaching & Digital Education | User Experience (UX)
Project Overview
Designed and developed a professional coaching and educational website for Master Leadership Systems, a business and personal development company founded by entrepreneur and coach Barbie Moudahi.
The company helps entrepreneurs, business owners, and individuals strengthen their mindset, develop leadership skills, and achieve meaningful personal and professional goals through personalized coaching, mentorship, and structured digital training programs.
The objective was to create a cohesive digital platform that communicates the company's philosophy—that business growth begins with personal growth—while making its coaching services and educational programs accessible to prospective clients.
Design Approach
The website follows a clean, motivational, and professional design direction that reflects the brand's emphasis on clarity, confidence, accountability, and measurable progress.
Key design elements include:
Confident visual presentation: A professional, business-oriented aesthetic supports the brand's positioning as a trusted resource for entrepreneurs and individuals seeking personal growth.
Clear typographic hierarchy: Prominent headlines, supporting statements, and organized body copy communicate key messages while making the content easy to navigate.
Motivational brand messaging: Aspirational language and goal-oriented content reinforce the company's focus on personal transformation, leadership, and business achievement.
Strategic content architecture: Dedicated sections introduce the company's coaching philosophy, founder, client success stories, and available programs in a logical sequence.
Service and program organization: Personalized coaching, mastermind training, and goal-setting courses are presented through distinct pathways, allowing visitors to explore solutions that align with their needs.
Credibility-focused storytelling: Founder background, professional experience, and client testimonials establish trust and demonstrate the value of the coaching relationship.
Conversion-focused design: Strategically placed calls to action encourage visitors to explore programs, request coaching support, and join course enrollment opportunities.
Kajabi platform integration: The website brings together coaching information, digital course offerings, and lead-generation opportunities within a centralized online platform.
The Result
A professional, purpose-driven coaching website that transforms a diverse collection of services and educational offerings into a structured digital experience.
The finished website serves as both a brand presence and a central hub for coaching and digital education, helping prospective clients understand the company's methodology, explore available programs, and take the next step in their personal or professional development.
By combining thoughtful content organization, credibility-building elements, and clear enrollment pathways, the website supports Master Leadership Systems' mission of helping individuals turn their goals into actionable results.
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