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Practising gradient animation in After Effects, with a focus on smooth transitions, colour flow, and timing that captures attention.
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The Cosmos project showcases a motion-led approach to communicating complex ideas through engaging and accessible visual storytelling.
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In the past, I crafted a motion graphics piece, inspired by the theme of time. This project was a wonderful opportunity for me to explore how design elements such as colour theory, pacing, and layout can beautifully convey something abstract. It was a rewarding experience in blending storytelling with technical skills, and I'm excited to keep improving my approach.
The initial concept, "you're living on borrowed time," means you only have a finite number of days in your life, so you'd better make the most of them. There will come a point when your life ends, and you'll "have no more time".
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I worked as a Motion Graphics Designer on a promotional video for Visa, focused on cross-border payment solutions.
My role was to design and animate visuals that clearly explain how international payments work. I created clean motion graphics using typography, icons, and smooth transitions to simplify complex financial concepts. The goal was to keep the visuals modern, easy to follow, and aligned with Visa’s brand style.
I focused on visual storytelling—making sure each scene flowed naturally and supported the message. The final result was a polished and engaging video that communicates global connectivity in a clear and professional way.
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Venture Out explores the space where colour intensity and contrast collide, creating a dynamic balance between movement and form. It captures a visual harmony shaped by energy, rhythm, and bold expression.
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This project centres on a conversational narrative between an existing employee and a new joiner, designed to introduce the company in an engaging, approachable way. Using motion graphics and narrative-led storytelling, the piece breaks down Informa’s structure, services, and global presence into a friendly, easy-to-understand dialogue. This approach transforms what could be a dense corporate overview into a relatable exchange, helping new audiences quickly grasp key information while maintaining a polished and professional visual style.
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The #SwitchToGreen campaign for Vodafone UK was developed by Superunion as a motion-led piece designed to communicate the brand’s sustainability message in a clear and engaging way. The project focused on translating Vodafone’s environmental ambitions into a visually compelling narrative, using dynamic motion graphics and bold storytelling to bring the campaign to life. With contributions from a multidisciplinary creative team—including direction, storyboarding, and motion design—the final output demonstrates how strategic branding and animation can effectively deliver complex ideas in a simple, impactful format tailored for digital audiences.
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M&G, a global asset management company, is renowned for its size and popularity.
I was commissioned by Citywire to create an explainer animation for M&G Global, with the aim of raising awareness about Sustainable Development Goals. This initiative seeks to promote sustainable practices and drive positive change in various areas, such as climate action, social equality, and responsible consumption. By creating this animation, we can educate and engage audiences about M&G’s commitment to sustainable development.
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The Bridgepoint project focuses on communicating complex financial and investment concepts through a clear and engaging motion design approach. Using a combination of structured layouts, minimal design, and refined animation, the piece translates detailed corporate messaging into an accessible visual narrative. The project balances professionalism with clarity, ensuring that key information about Bridgepoint’s services and global presence is easy to understand. It demonstrates how thoughtful storytelling and motion graphics can simplify sophisticated subject matter while maintaining a polished and credible brand identity.
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Practising gradient animation in After Effects is a great way to build essential motion design skills. It's a fun process of combining colours, movement, and timing that really helps you understand how colours interact. With regular practice, you'll get better at creating eye-catching, modern animations perfect for real-world projects such as backgrounds, social media content, and UI design. Keep experimenting and enjoy the learning journey!
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