Kamilla Kurmanova
Product Analytics & User Behavior Consultant
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Built a custom analytics workspace designed to transform complex business data into actionable insights and strategic recommendations.
Analyzed operational, customer, and product data to identify performance drivers, uncover inefficiencies, and support data-driven decision-making across multiple business areas.
The analysis included:
• Business performance analysis
• Customer & segment analysis
• Trend and driver analysis
• KPI development
• Operational insights
• Data storytelling & recommendations
• Executive reporting
Key outcomes included identifying high-value customer behaviors, operational bottlenecks, conversion drivers, and growth opportunities through structured data analysis and insight generation.
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Built a product experimentation dashboard focused on A/B testing, conversion optimization, and onboarding performance analysis for a digital platform.
Analyzed experiment results, user behavior, and funnel performance to identify growth opportunities, improve activation metrics, and support product decision-making through data-driven experimentation.
The analysis included:
• A/B test analysis
• Funnel comparison
• Conversion uplift analysis
• Retention & activation metrics
• Statistical significance analysis
• User behavior insights
• Product growth recommendations
• Experiment performance reporting
Key insight:
Simplifying the onboarding experience significantly improved activation, retention, and conversion metrics, with Variant B outperforming the control group across all major KPIs.
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Built a process intelligence dashboard focused on operational visibility, process performance, and bottleneck analysis for an Order-to-Cash workflow.
Analyzed process flows, operational KPIs, and process variants to identify inefficiencies, delays, and automation opportunities across the operational lifecycle.
The analysis included:
• Process flow analysis
• Bottleneck detection
• Cycle time & SLA analysis
• Process variant analysis
• Automation tracking
• Operational KPI development
• Root cause analysis
• Operational insights & recommendations
Key insight:
Delivery and credit check delays represented the largest operational bottlenecks and accounted for more than 50% of total process delays.
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Built a product analytics dashboard focused on funnel performance, onboarding optimization, and user retention for a digital platform.
Analyzed user behavior across the customer journey, identified major onboarding drop-offs, and developed KPI frameworks to support product and growth decisions.
The analysis included:
• Funnel analysis
• Cohort & retention analysis
• KPI development
• User segmentation
• Activation & conversion metrics
• Product insights & recommendations
Key insight:
Users who completed onboarding within the first 24 hours showed significantly higher retention, highlighting opportunities to improve activation flows and reduce time-to-value.
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