Kallista A.
Virtual Assistant | Excel & Business Support
New to Contra
Kallista is building their profile!
I created a conceptual Instagram campaign for LUMÉ Wellness, a modern supplements and wellness brand. The project focused on developing a cohesive set of organic social posts and paid ad creatives while maintaining a clean, premium visual identity.
I developed the creative direction, content concepts, visual layouts, messaging, and product-focused compositions, using AI-assisted visual creation as part of the creative process. The final campaign was designed to feel consistent across organic and paid content while keeping the brand approachable, polished, and wellness-focused.
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Fictional sample Excel sales dashboard created to demonstrate data organization, business analysis, and data visualization skills.
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A fictional Excel inventory management project created for practice and portfolio purposes. All companies, suppliers, products, and data shown are fictional and were created solely to demonstrate my spreadsheet, data analysis, and dashboard skills.
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