I created a conceptual Instagram campaign for LUMÉ Wellness, a modern supplements and wellness brand. The project focused on developing a cohesive set of organic social posts and paid ad creatives while maintaining a clean, premium visual identity.

I developed the creative direction, content concepts, visual layouts, messaging, and product-focused compositions, using AI-assisted visual creation as part of the creative process. The final campaign was designed to feel consistent across organic and paid content while keeping the brand approachable, polished, and wellness-focused.