Kaitlyn Kurtz
Creativity fueled, curiosity driven, and people inspired
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I designed a partner spotlight post showcasing ACE Computers' trusted technology partners to reinforce brand credibility and industry expertise. By leveraging partner recognition and strategic messaging, the content strengthened audience trust, enhanced brand authority, and highlighted the company's commitment to delivering reliable, high-quality solutions.
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I created a short-form Instagram Reel highlighting ACE Computers' AI Neuron Workstation to engage the growing community of AI enthusiasts. By combining compelling visuals, trend-aware content, and product-focused storytelling, the reel translated complex technology into an accessible format that resonated with the target audience, increased engagement, and strengthened brand awareness within the AI space.
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I designed the official regional Walk to End Alzheimer's event poster, transforming campaign messaging into a visually compelling piece that strengthened brand consistency, increased event awareness, and inspired community participation across multiple markets through strategic graphic design.
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I used "Rivers and Roads" by The Head and the Heart to tell the emotional story of someone leaving behind the life they have always known while driving to a new home in Minnesota. Inspired by the song's themes of change, distance, and nostalgia, I created a visual narrative that follows the journey from familiar surroundings to an uncertain future.
Using Adobe Premiere Pro, I edited together more than 15 unique clips featuring a variety of shot types, including wide shots, medium shots, close-ups, and extreme close-ups, to create visual interest and emphasize emotion throughout the story. Scenic road views, reflections in mirrors, packed belongings, and changing landscapes were intentionally sequenced to mirror the progression of the song. Each transition and cut was timed to reinforce the feeling of leaving home, reflecting on memories, and embracing a new beginning.
Rather than simply pairing visuals with music, I focused on visual storytelling by using cinematography, pacing, and composition to communicate the emotional weight of moving away from everything familiar. The final piece demonstrates how thoughtful editing and shot selection can transform a song into a compelling narrative that captures themes of growth, loss, and hope.
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I support marketing initiatives for the Alzheimer's Association by designing digital assets that help expand campaign reach through collaboration and community engagement. Working across multiple projects has strengthened my ability to communicate ideas clearly, adapt to changing priorities, and collaborate with multiple teams.
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I made a short stop motion animation to creatively tell a story of a sour patches life story using a trending Hamilton audio to humorously resonate with two target audiences.
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I wrote search engine optimized blog posts that improve website visibility while translating complex technology topics into engaging, reader-friendly content that resonated with the target audience.
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During my internship at ACE Computers, I saw an opportunity to strengthen the company's digital presence, so I took the initiative to launch and manage its Instagram from the ground up. I developed a content calendar, created graphics and Reels, researched audience behavior and competitors, and used performance analytics to continuously improve engagement.
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