This is the part most eCommerce brands underestimate.
The words. The structure. The order.
You can have great products and still lose sales if your site doesn’t answer the buyer’s silent questions fast enough.
When I design eCommerce experiences, this is what I prioritize 👇
Copy that sells before the product does Your hero section should instantly say:
What this is Who it’s for Why it’s worth buying now
If users have to scroll to understand you, you’ve already lost momentum.
SEO that works quietly in the background Not keyword stuffing. Real, human language that search engines and people understand.