Developed a content strategy and social media plan for a fashion brand focused on increasing brand awareness, audience engagement, and online sales. The project included content planning, audience positioning and platform-specific content strategies for Instagram, TikTok and Pinterest.
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A full content strategy and editorial roadmap for a skincare and wellness brand, focused on building audience trust, increasing organic visibility, and driving conversions through multi-channel content (Instagram, TikTok, email, SEO blog, and YouTube).