Julia Van Zilt's Work | ContraWork by Julia Van ZiltJulia Van Zilt
Brand Storytelling & Visual Content for brands
Concept social media visuals created for a tropical boutique hotel. The goal was to communicate a relaxed destination atmosphere while highlighting the guest experience.
The content focuses on soft coastal tones, natural textures, and slow lifestyle moments to evoke the feeling of a warm getaway.
Designed as Instagram-ready content including carousels and post layouts for announcements, room highlights, and guest experiences.
Scope: Social media design, brand visuals, content layout. This is a self-initiated brand identity project for a concept brand named 'At Auntie’s Table'. The brand sells tableware and aims to evoke a warm, nostalgic feeling, reflecting homemade meals and family gatherings. Short concept video created using generative AI and digital animation to visualize the transformation from raw cotton to finished textile.
The visuals started as AI-generated images, which were animated into cinematic clips and edited into a cohesive narrative ending with a woman wearing the fabric.
This workflow allows brands to quickly create concept visuals, campaign ideas, or product storytelling without traditional production.
Tools: Midjourney, Adobe Firefly, Adobe Premiere Pro. A series of short-form videos created to introduce the premium jacquard tablecloth collection from At Auntie’s table.
The goal was to showcase the texture, craftsmanship, and atmosphere of the product through warm, lifestyle-oriented storytelling suitable for Instagram Reels.