Joy Asuquo's Work | ContraWork by Joy Asuquo
Joy Asuquo

Joy Asuquo

Product (UI/UX) Designer

    5.00
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    24
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Followed by Vincent P, Snapra S, and Rania B

Lagos, Nigeria

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Lagos, Nigeria

I'm working on a Tinder - styled recruitment landing page. As a product designer I can create experiences.
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Awa Lawa - Affiliate Web & Dashboard Design Overview Awa Lawa is a high-performance affiliate platform designed to help users promote multiple brands and earn commissions seamlessly. It allows affiliates to choose from different platforms, generate referral activity, and track earnings in real time through a unified dashboard experience. The goal was to create one of the most engaging and conversion-focused affiliate systems in Nigeria. Problems A. Existing affiliate systems were fragmented and difficult to manage B. Users lacked clarity on earnings, clicks, and performance tracking C. Poor dashboard structure made navigation overwhelming D. Low engagement due to lack of motivation and transparency E. No centralized system for managing multiple brand promotions Solutions A. Designed a clean, unified affiliate dashboard for all platforms B. Simplified user flow from selection → promotion → earnings tracking C. Introduced clear analytics for clicks, conversions, and commissions D. Created a motivational interface with real-time performance feedback E. Structured navigation for easy access to different affiliate programs Tools & Stack A. Design: Figma C. Research & Testing: User feedback, competitor analysis D. Focus Areas: UX strategy, dashboard design, conversion optimization Outcome A. Improved clarity and usability of affiliate management system B. Increased engagement through real-time earnings visibility C. Simplified multi-brand promotion into one streamlined platform D. Delivered a scalable dashboard system ready for growth and expansion
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Santiloto — Lottery Web & Mobile Application Overview Santiloto is a web and mobile lottery platform that allows users to participate in digital lottery games in a simple, secure, and engaging way. The platform is designed to make gaming more accessible by enabling users to select games, place bets, and track results seamlessly from their devices. The goal was to create a smooth, trustworthy, and easy-to-use experience that encourages participation while maintaining clarity around gameplay and outcomes. Problems A. Lottery platforms often feel complex and difficult for new users B. Lack of trust and transparency in digital gaming systems C. Poor mobile experience reduces user engagement D. Confusing game flows make it hard to place bets quickly E. No clear feedback system for results and user activity Solutions A. Designed a simple and intuitive game selection and betting flow B. Improved transparency with clear game rules and result displays C. Created a mobile-first interface for smooth gameplay on all devices D. Structured navigation to reduce confusion and improve speed E. Introduced clear feedback states for wins, losses, and active games Tools & Stack A. Design: Figma B. Research & Validation: User feedback and usability testing C. Focus Areas: UX design, mobile optimization, interaction design, system clarity Outcome A. Improved user experience across web and mobile platforms B. Increased clarity and trust in the lottery process C. Faster game participation through simplified flows D. Delivered a scalable gaming interface ready for future expansion
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Cover image for Unlock Growth with Luminous: Full-Service Digital Agency Pla...
Luminous — Full-Service Digital Agency Platform Overview Luminous is a full-service digital agency platform that provides end-to-end solutions across design, software development, SEO, email marketing, and other digital growth services. It is built to help businesses scale faster by giving them access to a centralized team for all their digital needs. The goal was to create a professional, conversion-focused platform that clearly communicates services, builds trust, and drives client acquisition. Problems A. Businesses struggle to find one reliable provider for multiple digital services B. Agency offerings are often fragmented and poorly structured C. Lack of clarity in service positioning reduces conversions D. Weak online presence limits client trust and acquisition E. No centralized system to showcase services and case studies Solutions A. Designed a clear, structured multi-service platform experience B. Organized services into well-defined categories for easy understanding C. Built a strong, conversion-focused landing and service flow D. Improved credibility through clean UI and professional presentation E. Created a scalable structure for adding future services and case studies Tools & Stack A. Design: Figma B. Prototyping: Framer C. Research & Validation: Competitor analysis and client behavior insights D. Focus Areas: UX design, service design, conversion optimization, branding Outcome A. Improved clarity and positioning of agency services B. Increased potential for client acquisition through structured messaging C. Enhanced trust and professionalism of the brand D. Delivered a scalable platform ready for growth across multiple digital services
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