Joseph Saliba
Copywriter crafting clear, engaging copy for fintech & digit
New to Contra
Joseph is ready for their next project!
Produced a long-form SEO blog post for ShopSmarter, a UAE-based e-commerce platform looking to drive organic traffic and educate their audience about buy-now-pay-later solutions. The goal was to create content that ranked on Google while genuinely helping UAE shoppers understand a complex financial topic in a simple, engaging way. The article was carefully structured with SEO best practices in mind — targeting high-intent keywords, using clear headers for scannability, and opening with a compelling hook that spoke directly to the reader's pain points. The piece positioned ShopSmarter as a trusted authority in the UAE fintech and e-commerce space.
0
16
Developed a social media content strategy and caption series for FlexPay, a UAE-based buy-now-pay-later platform looking to grow its Instagram presence and connect with younger, digitally-savvy shoppers. The goal was to make financial content feel fun, relatable, and scroll-stopping — cutting through the noise of a saturated social feed. Each caption was crafted with a distinct hook, a clear value proposition, and strategic hashtags targeting UAE consumers. The tone was kept light, confident, and aspirational — positioning FlexPay as a lifestyle brand rather than just a payment tool.
0
21
Developed a monthly statement email campaign for SplitPay, a UAE-based buy-now-pay-later fintech platform. The goal was to turn a routine transactional email into a moment of positive reinforcement — making users feel rewarded for good financial behavior rather than overwhelmed by numbers. The copy was designed to be warm, celebratory, and data-driven, highlighting personal milestones like on-time payments and interest saved. The result was an email that felt human, boosted user trust, and encouraged continued engagement with the platform.
0
25
Crafted a series of push notifications for PayEasy, a fintech payment app, aimed at driving user engagement, on-time payments, and product discovery. Each notification was written to be short, action-driven, and personalized — balancing urgency with a friendly, approachable tone that feels human rather than robotic. The campaign targeted key moments in the customer journey including payment reminders, limit increases, flash sale alerts, and re-engagement.
0
31