‘When you fall, don’t rush.’ The director’s cut of our prior commercial for Adjusted Health + Performance Started as a simple shoot: make it cool enough and sporty enough on a micro budget.
What started as a quick simple piece of content for a brand turned into something about culture, legacy, and how it passes from generation to generation, all in a minute flat.
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A story about what it’s like to be a highly ambitious person at your lowest moment, being left with no other choice but to confront your ego. Depicting that through smashing and battling a bunch of PS2 looking Holograms made for Adjusted Health + Performance