Joseph Bracero
Filmmaker who lives for the bit
New to Contra
Joseph is building their profile!
‘When you fall, don’t rush.’
The director’s cut of our prior commercial for Adjusted Health + Performance Started as a simple shoot: make it cool enough and sporty enough on a micro budget.
What started as a quick simple piece of content for a brand turned into something about culture, legacy, and how it passes from generation to generation, all in a minute flat.
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A story about what it’s like to be a highly ambitious person at your lowest moment, being left with no other choice but to confront your ego. Depicting that through smashing and battling a bunch of PS2 looking Holograms made for Adjusted Health + Performance
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