Jonathan Mercieca
Freelance Video Content Creator
New to Contra
Jonathan is building their profile!
I built Brand Mood-to-Market because I've sat across the table from brand clients who hand you a product, describe a feeling, and expect a complete campaign by Friday. As a working videographer, that gap between brief and production has always been where time, money, and creative energy disappear.
This workflow closes that gap entirely.
In 9 steps, Brand Mood-to-Market takes any user — from a first-time brand owner to a seasoned creative director — from a product image and a brand name all the way through to a production-ready shoot document.
Here's what it delivers:
Step 0 — Three ready-to-use mood brief options so anyone can start, regardless of creative experience
Step 1 — A structured creative brief with tone, archetype, colour direction, and visual references
Step 2 — Visual identity extraction from the product image itself
Step 3 — Four cinematic hero frames with an approval gate before proceeding
Step 4 — All 16 multi-format resizes across 16:9, 9:16, 1:1, and 4:5
Step 5 — A fully written :30 storyboard with shot types, timecodes, and VO lines
Step 6 — A one-page campaign style card any editor or designer can inherit
Step 7 — A Director's Treatment with lighting philosophy, talent direction, sound design, and edit rhythm
Step 8 — A production-ready shot list grouped by location, with lens, lighting, and timing per shot
I tested it on Sandeman Porto. The output includes a :30 storyboard called 'What the Cellar Keeps', a Director's Treatment referencing Caravaggio, Babette's Feast, and Douro Valley documentary photography, and a 14-shot production list a camera operator could carry onto set tomorrow.
This workflow doesn't just generate assets. It thinks like a creative director, writes like a copywriter, and plans like a production manager — in one repeatable, shareable system.
Try it yourself: https://studio.morphic.com/en/workflows/019dc6a7-1b24-7379-9918-c132c91201e2/brand-mood-to-market
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"Rooftop Protocol" is a pulse-pounding action trailer generated entirely with Higgsfield AI. Follow a courier racing across generic Mediterranean rooftops at dusk, evading a relentless pursuer through daring vaults, near-falls, and a climactic night leap over the abyss. Cinematic camera work, realistic motion, and seamless lip-sync showcase Higgsfield's power for high-stakes storytelling.
https://higgsfield.ai/contests/make-your-action-scene/submissions/1956de89-8204-40c3-81e7-f1a030853939
#higgsfieldaction
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"Rooftop Protocol" is a pulse-pounding action trailer generated entirely with Higgsfield AI. Follow a courier racing across generic Mediterranean rooftops at dusk, evading a relentless pursuer through daring vaults, near-falls, and a climactic night leap over the abyss. Cinematic camera work, realistic motion, and seamless lip-sync showcase Higgsfield's power for high-stakes storytelling.
View official submission here: https://shorturl.at/oGYdp
(https://shorturl.at/oGYdp)#higgsfieldaction @HiggsfieldAI (https://studio.youtube.com/channel/UCh13OyDSm-Kb8ij3yZArtFg)
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