Jordane Lelong's Work | ContraWork by Jordane Lelong
Jordane Lelong
pro

Jordane Lelong

I build Framer websites that make early-stage startups shine

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Paris, France

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Paris, France

faceless accounts are everywhere right now, especially on X. People want a visual identity online, without showing their face. not a cartoon. not someone else. just themselves, anonymized. I personally faced it. needed to change my profile pic. no motivation to book a photoshoot. just wanted something creative, fast. so i built a Technique that gives you both: → a creative, editorial profile pic from any inspo image → an anonymous version of the same shot all you need: → an inspo image → your photo style stays. identity disappears. You can try it here: https://app.flora.ai/techniques/ghostself
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Tried @FLORA for the first time and let me tell you, I'm hooked! 😍 It all started with a simple observation: Sportswear isn’t experienced in one context. (trust me, the gymrat in me knows what she's talking about) It’s worn. It stretches. It moves. It lives in real environments. But most product visuals live in one world: studio, clean, controlled. So I built a system that turns a single piece into five visual dimensions: • Macro → feel the material • Studio → see the product • Real life → understand the use • Urban → project the identity • Packshot → observe the detail 5 shot types × 4 variations each: a complete visual system from a single input No photoshoot. No heavy setup. Just one image → full visual system. Curious to hear what you think 👀 Try the technique here: https://app.flora.ai/techniques/fitness-apparel-photoshoot-hx9yzj
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From Wordpress to Framer smoothly for leading transcription firm
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Avalon - The App That Made 500 People Hold Their Breath
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Presenting a new offer as a Framer Expansion for Product Lab
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Framer Landing page Design & Brand Identity for Product Lab
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Luxury SaaS Redesign on Framer for Grace
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Cover image for Florent had a clear consulting
Florent had a clear consulting offer but no site to back it up. We built two landing pages on Framer — one for Notion consulting, one for product management — with copy written from scratch. He closed his first clients directly from the pages.
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Cover image for Florent had a clear consulting
Florent had a clear consulting offer but no site to back it up. We built two landing pages on Framer — one for Notion consulting, one for product management — with copy written from scratch. He closed his first clients directly from the pages.
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Cover image for Congres 2000 came to us
Congres 2000 came to us with an outdated WordPress site and a brand that no longer reflected who they were. We handled everything : brand refresh, full Framer migration, persona-based landing pages, navigation restructure, and SEO overhaul. A complete transformation, not just a redesign.
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Cover image for Avalon is a private service
Avalon is a private service for ultra-high-net-worth individuals, backed by François-Henry Benhamias, CEO of Audemars Piguet. We designed a coming soon landing page on Framer to capture early interest from potential clients, luxury-coded, minimal, and intentional in every detail.
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Cover image for Grace is building at the
Grace is building at the intersection of luxury and technology — their site needed to reflect that. We redesigned the full experience on Framer, bringing clarity to their offer and credibility to their brand for a high-end audience that judges everything at first glance.
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