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John Potter

John Potter

Experienced and versatile B2B / technical content strategist

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Cover image for Producing 12–15 long-form articles each month can be demandi...
Producing 12–15 long-form articles each month can be demanding, particularly when the bar for quality is high. And even when the technical details are solid, that’s just the foundation. The real goal is engagement and conversion. Technical content shouldn’t default to being dry.
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Cover image for The last article I created before ChatGPT came out. I knew n...
The last article I created before ChatGPT came out. I knew nothing about Kubernetes at the time, but a prospective employer challenged me to do so. Hired.
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Cover image for A #narrative piece I created before #AI-. Although this styl...
A #narrative piece I created before #AI-. Although this style is really undervalued, it appears storytelling is making a comeback. It really works well with tech topics, in this case #quantumcomputing: https://finance.yahoo.com/news/scalpels-qubits-story-worlds-first-131800504.html
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Cover image for https://pulley.com/blog-posts/carta-409a-valuation
https://pulley.com/blog-posts/carta-409a-valuation
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