Testing Seedance 2.5 for Direct-Response UGC: A Cetaphil Skincare Case Study I used Cetaphil's Daily Defence Facial Moisturiser SPF 30 as a test case to push Seedance 2.5 against my ecom creative workflow, from product shot to a full UGC-style ad with script and voiceover. The goal was testing whether an AI-generated model could carry a direct-response arc, real problem, skeptical-to-convert turn, proof, soft CTA, the way a real UGC creator would, without looking scripted or "studio." What went into it:AI-generated creator in an organic bedroom setting with handheld angles and natural lighting, a voiceover refined to sound genuinely spoken rather than read, a before/after beat,timed to the visuals, and my six-layer prompt formula to keep everything consistent. Why it matters:Brands don't need more polished ads, they need content that doesn't look like one. This project shows AI-generated UGC can hit that bar at a fraction of the cost and turnaround of a traditional shoot.If you're a skincare or DTC brand looking to test UGC-style creative at scale, this is the kind of work I do. Let's talk.

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I create videos that don’t rely on noise or trends to connect. This edit focuses on mood, silence, and storytelling designed to speak to people going through quiet or uncertain moments. The goal wasn’t to impress, but to make the message felt. What I help with: Emotional & story-driven video edits Short-form and social media content Clean pacing, intentional cuts, and atmosphere If you’re a creator, brand, or page looking for video content that connects with people on a deeper level, I’m open to projects and collaborations.

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Project Title: Tourist Account Intro Video Edit Project Description: This project involved editing a visually engaging intro video for a tourism-focused social media account. The goal was to create a welcoming and captivating first impression that highlights travel experiences, destinations, and the adventurous lifestyle of the brand. I focused on clean cuts, smooth transitions, and well-timed visuals to match the energy of travel content. The edit was designed to be short, dynamic, and platform-friendly, making it suitable for social media and promotional use. What I Did: Video editing and sequencing Smooth transitions and pacing Visual enhancement for a professional look Optimized for short-form and intro use

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This is a self-initiated wedding reel created using publicly available footage. The goal of this project was to demonstrate my ability to select emotional moments, create smooth transitions, and tell a short story through video. I focused on pacing, mood, and clean cuts to produce a visually engaging reel suitable for social media. This project reflects the quality and style I bring to client work.

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Joel Okure

AI Performance Video Editor & Media Buyer