Joe Jordan
UX Director | AI + Design Systems | Citi, Verizon, Pfizer
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Reimagining Citibank's credit card website and app to enhance user-friendliness and engagement, focusing on simplifying the Serving Flow for payments, preferences, and billing. Additionally, I'm migrating the Citi Partner Design System from Sketch to Figma to foster collaboration. By leveraging partnerships with retailers like Home Depot, Macy's, Bloomingdale's, Best Buy, and Tractor Supply, we can provide unique benefits that drive customer engagement and satisfaction.
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Enhance the user experience (UX) of the Philips Hue website and mobile app to improve customer acquisition, product adoption, and overall user satisfaction.
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Revamp the All-Clad website to enhance the user experience (UX) and drive online sales of their premium cookware, specifically targeting a younger generation of cooks. Traditionally, All-Clad's user base skewed towards male cooks aged 35 and up. The goal was to improve product discoverability, storytelling, and overall brand perception while streamlining the purchasing process and attracting a new demographic.
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