Joaquin Cardelli

Hello Contra Community!

I’m reaching out with a genuine question to all the established professionals here. I’ve just landed on the platform and finished uploading my first case studies, focusing on strategic design and system thinking. While I’m new to securing clients...

Hermitype Hotel is not just a typeface; it is a tribute to the rhythm and architectural opulence of Mar del Plata.

Its typographic structure is born directly from the detailed observation of the monumental façade of the iconic Hermitage Hotel. The font seeks to capture the...

In a world saturated with color, black and white is a declaration of intent.

For the Coctel Company identity, B&W wasn't an aesthetic choice, it was a strategic decision to immediately position them in a superior category. The monochrome palette communicates seriousness,...

The Challenge of Differentiation

Our client's challenge was clear: differentiation in the private events sector. Coctel Company needed more than just a brand mark; they required an identity that conveyed professionalism, category, and a sophisticated, artisanal service.

Our work...