Jesus Da Costa Gomez
designing strategic visual identities for game changing bran
New to Contra
Jesus is ready for their next project!
Logos For MAXXIN
MAXXIN is a conceptual eyewear brand for those aiming to get the MAXX out of life.
Inspired by rave culture and brutalist aesthetic
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Manchester City Re Up completed!
A conceptual project re branding Man City Football Club
Next stop is to design Case Study and put it up🙌
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No one shows more passion for the game than the Ultras.
The chanting, the Toffys, the fights, the trolling, the heart breaks, the celebrations.
UItras are not regular fans, they are the heart and lungs of their football teams.
I was inspired to design a brand that pays tribute to the hinchada, the barras bravas, the true die hard fans of the game
I thought The name “Ultras” was very self explanatory, short and memorable.
This brand needs character, it needs passion and that rebel like attitude ultras have.
For the logo, I took inspo from the huge fences they built inside the stadiums in South America to keep fans from entering the field.
For the word mark, I went for this aggressive type face and customized it to give it extra character.
The imagery for this brand had to be grungy, greedy, chaotic.
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HEAT MAP is a sportswear brand focused on providing Hyrox athletes with the gear they need to perform at the highest level.
This concept brand was inspired by the high intensity of Hyrox competitions, where athletes test their limits to the max, enduring various high intensity exercises that combine power, strength and stamina.
Bringing in a visual identity that is full of energy, grit, and heat 🔥
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Chelsea logo re up ⛓️
This was an exercise to explore ways to simplify Chelseas iconic lion logo without losing its essence, and paying homage to the OG badge.
Simplification without compromising character.
I think Chelsea’s current lion logo is great in its own way btw but I’m ready to come off the bench and hit it 🎨🏟️⚽️
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Logo re design for Manchester City
I got very inspired by looking at their badges through out history and grabbed symbolism from my favourites to combine and reinterpret those my way.
The eagle silhouette represents strength and tenacity. The boat like shape represents the city of Manchester is a reference to Manchesters Ship Canal, opened in 1894.
In the negative space of the logo we can also find a reference to the England flag.
For the typography I wanted to experiment with very expressive type, adding a bit of a classic/heritage vibe.
Overall I'm happy with the outcome.
I will always find an excuse to merge football and design to create projects like these.
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Sometimes I like to rebrand football clubs as personal projects.
It allows me to try different design styles, express my taste, and push the limits of creativity without having to worry about all the business side of things.
And I usually go all out. Brand strategy, logo suit and variants, typography treatment, art direction, illustrations, etc.
This is what keeps things fun for me, and the goal is always to then be able to work with people and brands that are into the personal projects I share. It's like a full circle moment every time.
Anyways, the recent personal project has been re branding Manchester City. Here is some of the assets I've come up with. The next step is applying brand colours and bringing all to life in a case study.
Sharing more very soon.
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