pro
Jesus Da Costa Gomez
Visual identity designer for game changing brands
Cole Palmer x Nike visual identity concept Pt 2:
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Cole Palmer x Nike visual identity concept:
For this Cole Palmer x Nike project I spent a lot of time coming up with the concept and logos
But a a logo is not a brand.
Branding something is all about shaping perception, and my job is to provide visual assets to create a world people can connect with.
For this project, I leaned heavily on the idea of feeling cold (as per Coles nick name).
We are freezing the logo, the wordmark, and other assets we can use on different applications
Fun world building experiment
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Friday Fun day. Also football is finally back this weekend :)
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So I finished the Jose Mourinho Documentary on Netflix in one sitting with the boys this past weekend.
I fully recommend.
The guy seems so “authentically him”.
Now I don’t like how the word “authentic” is thrown around today in the branding world as it it’s something tangible, it isn’t.
It’s like trying to bottle yourself or putting yourself in a box that can be manufactured. Not possible.
In the professional sense, when it comes to branding a personality or a business, it’s more useful to be consistent than to be authentic.
Being authentic means I’m tired today so I won’t design.
Being consistent means I’ma get that post out no matter how I feel because I’m a pro and I'm showing up to help my audience.
Mourinho showed up to win because that was his job. Whatever he had going on in his personal life was left outside of the stadium before the initial whistle
He showed up for his players with a consistent idea on how to play football, his mantra was to win at all costs. Play aggressively, play with passion, do whatever’s it takes.
He had a consistent formula and a view of the game, but his personality, his “authentic self” was all over the place.
Gotta love the guy.
Below here is a framework to help you show up consistently like a pro if you are building a brand (personal or business).
Cheers.
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