pro
Jesus Da Costa Gomez
Visual identity designer for game changing brands
So I finished the Jose Mourinho Documentary on Netflix in one sitting with the boys this past weekend.
I fully recommend.
The guy seems so “authentically him”.
Now I don’t like how the word “authentic” is thrown around today in the branding world as it it’s something tangible, it isn’t.
It’s like trying to bottle yourself or putting yourself in a box that can be manufactured. Not possible.
In the professional sense, when it comes to branding a personality or a business, it’s more useful to be consistent than to be authentic.
Being authentic means I’m tired today so I won’t design.
Being consistent means I’ma get that post out no matter how I feel because I’m a pro and I'm showing up to help my audience.
Mourinho showed up to win because that was his job. Whatever he had going on in his personal life was left outside of the stadium before the initial whistle
He showed up for his players with a consistent idea on how to play football, his mantra was to win at all costs. Play aggressively, play with passion, do whatever’s it takes.
He had a consistent formula and a view of the game, but his personality, his “authentic self” was all over the place.
Gotta love the guy.
Below here is a framework to help you show up consistently like a pro if you are building a brand (personal or business).
Cheers.
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Visual Identity exploration - Erling Haaland
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Terrain - Cycle Spin studio branding concept:
The name was derived from the outdoors.
The T logo Symbol was inspired by the shape of a bike, the word mark inspired by strength and designed to stand out against other brands in the space.
The colours were inspired by the outdoor scenery and the neon lights we see in modern studios of this kind.
Art direction focusing on movement and intensity.
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Having some fun this morning with another YT thumbnail design, this one's for George Heatons 72 hrs in Paris vlog.
Keeping it visually consistent with the brands aesthetic. Distressed look, vintage typography reminiscent of Classic rock albums, film roll added as a visual hook to show stills from scenes in the video.
Cool video as well, I always enjoy the bits when George geeks out about the design of the clothes and every detail that goes in them. Rep is leaning a lot more to their Vintage band tees look even in their 24/7 line and I love it. I think it gives them a really unique positioning in the fitness market from an aesthetics POV.
Enjoying my mornings with these design exercises to start the day.
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