pro
Jenn Velazquez
Social Media Strategist & Product Motion for SaaS
New to Contra
Jenn is ready for their next project!
SaaS Product Demo & Motion Video for Atlassian and Monday Marketplace
0
22
For Jexo’s acquisition by Appfire, we wanted to create something that felt worthy of the milestone not another standard SaaS announcement post.
Jexo had spent four years building a brand around the idea of making work fun and deliberately avoiding the usual tone of the Atlassian ecosystem. So for the acquisition announcement, we created an 8-bit game-inspired motion piece that told the company’s story as if Jexo had been progressing through different levels.
The video follows the evolution of the company: the growth of the team, the apps they built, the community around the brand, and the philosophy that shaped Jexo from the beginning. It ends with Jexo meeting Appfire and entering a new level a playful way to introduce the acquisition without losing the personality people already associated with the brand.
I worked on the creative concept, story, content, and narrative structure, shaping how four years of company history could become one clear, entertaining storyline. We then translated that narrative into the final motion piece, building the visual world around the 8-bit gaming concept.
The goal was to make a major corporate announcement feel unmistakably Jexo: playful, unexpected, and completely different from the usual SaaS acquisition post.
0
16
Animated Logo Design for Film Production Company
Project Overview
Designed and animated a custom logo for an independent film production company, creating a motion identity that could be used across film openings, trailers, promotional content, social media, and digital platforms.
The goal was to develop a cinematic brand asset that reflected the company's creative vision while establishing a recognizable visual signature across all video content.
Services
-Logo Design
-Brand Identity Design
-Motion Design
-Animation
-Creative Direction
-Visual Storytelling
Deliverables
-Custom Logo Design
-Animated Logo Reveal
-Multiple Export Formats
-Social Media Versions
-Video Intro Assets
Results
Created a distinctive motion identity that elevated the production company's brand presence and provided a consistent visual asset for use across films, trailers, promotional campaigns, and digital content.
0
32
For a private technology conference, we created a custom 2:09 animated LED loop designed for continuous playback on a large-format stage screen.
The project focused on transforming static event branding into an immersive visual experience that enhanced the venue atmosphere and supported the overall event narrative.
Services:
-Motion Graphics
-Creative Direction
-Event Visuals
-Animation
-Large-Format Display Design
Deliverables:
-2:09 custom animation loop
-LED screen-ready exports
-Event playback optimization
-Branded motion system
0
36